Surviving as an independent pharmacy in 2016
To compete in the changing landscape of pharmacy, you need tools to strengthen patient bonds. Other establishments are engaging your patients with technology. To thrive you need to do it better. read more
Surviving as an independent pharmacy isn’t as easy as it used to be. While independent and family owned pharmacies used to be in nearly every town across America, todays pharmaceutical industry is now dominated by large retail pharmacies. Today’s independent pharmacies face several challenges including owners having to play multiple roles, attracting new patients, innovating and providing new technologies on a limited budget, financial management, and managing staff. While these challenges are not unique to independent pharmacies, they can be difficult to cope with when you consider the time and financial investment required.
When it comes to managing an independent pharmacy, one of the key things that needs to be done is to leverage the correct tools to make the job easier. One of the most useful tools for any independent pharmacy is software to help manage the details, and to provide reporting tools to keep current on the state of the business. For patients software can provide the ability to manage their medication orders, manage scheduled shipments, provide shipment tracking info with a click of a button, order refills from the comfort of home, and messaging services. For pharmacists, software can provide all of the customer service benefits above as well as reporting tools to help visualize data trends and business information regarding sales and projections as well as new patient and provider data.
While having the correct tools is one part of managing a successful pharmacy, probably the most important thing a pharmacy can do is to provide steller customer service. Independent pharmacies need to provide services that aren’t commonly found at retail pharmacies such as knowing a patient by their name and not just their patient id, same day home delivery, patient charge accounts, immunization services, compounding, and durable medical goods. These are all things that can give a small independent pharmacy an edge in competing with retail pharmacies.